Mumbai: To bring a change in the world, there is a need for a collective transformation in attitude and behavior of the society. With this thought at its core, Dropledge, a Mumbai based social cause focused tech enterprise, recently launched ‘Ocean Heroes- Make Ocean Plastic Free’, a mobile game to promote clean oceans and raise awareness of the dangers of plastic to marine life amongst the community. The game was launched on 21 January 2020 on Google Playstore. The company intends to propagate a simple thought that can create a positive impact on issues in the society and environment through a memorable, gaming experience.
Ocean Heroes looks at increasing the reach and awareness about plastic pollution in oceans and protection of marine life. In this game, as the user progress through various levels, he or she has the aim of collecting as much plastic waste from the ocean as possible while saving the marine life and helping in cleaning up the ocean resulting into collection of credits by recycling garbage. This application also creates an experience of making a difference for the users and enables attitude and behavioural transformation in the form of taking pledges. It also allows users to directly support partnered NGO – SagarShakti focussing on coastal and marine bio-diversity and habitat conservation..
Speaking on the launch of Ocean Heroes, Sonia D’Souza-Bhavsar, Founder, Dropledge said, “Issues of global scale cannot be solved with handful individuals, and it needs participation from a collective society. At Dropledge, we are aiming at empowering a cause through engagement and gamification towards a social, behavioural and environmental change. We use scientific research and analysis to understand the origin of issues, existing state, the efforts taken and the missing gap. Ocean Heroes is one such step in this direction.”
The gamified initiative, not only caters to gamers, but to also bring in collective awareness, engagement and real action towards the cause of saving marine life and ensuring we keep our oceans clean. Ocean Heroes was developed by an ‘inside-out’ perspective understanding the cultural, societal and technological significances, and the game was developed to use engagement to drive social change, she further added.
With the philosophy of ‘Where Play Is Purpose’, Dropledge envisions a large community and collective participation to eradicate societal and environmental issues through a gamified, shareable and memorable experience. In the coming year, they are looking at working towards stopping the usage of single use plastics by global users through more such gamified and experience-driven initiatives.
Dropledge is a social cause based technology platform with an innovative approach to maximise the reach of a specific purpose through the unique concept of gamification. Dropledge believes in bringing in change by influencing the users’ subconscious mind with the aid of technology, leading to the transformation of thoughts, habits, actions ultimately enriching lives and solving some of the serious but widely prevalent issues affecting humans and the planet.