Sustainable Gamification: Case Study
Fight Against Plastic Pollution
Ocean Heroes: Make Oceans Plastic free was one of the first gamified solution developed to create awareness & action for cleaner oceans.
This platform was designed to trigger the ‘subconscious’ and facilitate change by enabling both virtual and physical actions in the form of:
- Taking pledges to inspire real actions.
- Choosing eco-friendly alternatives and reducing the consumption of environmentally harmful products.
- Collaborating with Sagar Shakti & Morjim Sea Turtle Trust, our social partners, in their on-ground initiatives and beach clean-up drives to combat plastic pollution and protect Olive Ridley Turtles.
Thanks to the Innovative User Experience & Research and Insights – this Gamified Platform:
Got 60K+ downloads within 10 weeks from the launch
Organic & non-paid Downloads
5-star ratings on the Google Play store
Users coming in from across 5 continents and 100+ countries appreciating the experience
1.2 Million + organic impressions as the media picked up the platform in their media stories
KGS of Trash Collected
Funds granted through Govt. aid
Ocean Warriors Signed
Million Media exposures with 21% engagement rate online