Sustainable Gamification: Case Study

Fight Against Plastic Pollution

Ocean Heroes: Make Oceans Plastic free was one of the first gamified solution developed to create awareness & action for cleaner oceans.

This platform was designed to trigger the ‘subconscious’ and facilitate change by enabling both virtual and physical actions in the form of:

  • Taking pledges to inspire real actions.
  • Choosing eco-friendly alternatives and reducing the consumption of environmentally harmful products.
  • Collaborating with Sagar Shakti & Morjim Sea Turtle Trust, our social partners, in their on-ground initiatives and beach clean-up drives to combat plastic pollution and protect Olive Ridley Turtles.

Thanks to the Innovative User Experience & Research and Insights – this Gamified Platform:

60k+

50%+

83%

Got 60K+ downloads within 10 weeks from the launch

Organic & non-paid Downloads

5-star ratings on the Google Play store

100+

1.2 mn+

Users coming in from across 5 continents and 100+ countries appreciating the experience

1.2 Million + organic impressions as the media picked up the platform in their media stories

200

KGS of Trash Collected

150

Funds granted through Govt. aid

70

Ocean Warriors Signed

150

Million Media exposures with 21% engagement rate online

IN ACTION